BIOGRAPHY
Robert Basso
Business Owner, Manager and Entrepreneur
Robert Basso is a resourceful entrepreneur with an eye for opportunity. He has founded several successful ventures during his career including Advantage Payroll Services and An 11:11 Experiment. He is a founding investor in the newly formed Empire National Bank and is a board member of Customer Feedback Solutions. Rob has distinguished himself as a dynamic and innovative business professional. He is currently the co-owner and founder of Advantage Payroll Service’s Long Island regional office. Advantage Payroll Services is dedicated to providing high-quality, personalized, cost-effective service to clients in the New York metropolitan area. Over the past ten years, Rob has built the company into one of the premier payroll, tax-filing and processing firms in the region. Advantage provides service to more than 2,500 businesses and processes thousands of checks every week. Rob is also the managing partner at An 11:11 Experiment a film and television production company that is based in LA and has several active projects currently working. In Rob’s latest endeavor he has, along with several partners, founded Empire National Bank in Formation, a local community bank that will offer services designed to not only meet, but exceed Long Island’s small business expectations.
Rob is known as a savvy marketer and Long Island business advocate. He has been featured in Entrepreneur Magazine and many other business publications. He regularly authors articles for trade and news publications discussing business issues. He has been a guest several times on WLIE’s Business Talk This Morning, WLUX’s Long Island Money and Business and has been featured in nationally run articles in the Associated Press, Time Magazine, Newsday, Long Island Business News, Business LI and in a number of business and trade publications. Rob is the recipient of many business awards including being named one of Long Island’s Top 40 business leaders under the age of 40 by the Long Island Business News. In 2006 Advantage received the Chase Best in Business Award from the Huntington Township Chamber of Commerce. He was a runner-up for the Huntington Chamber of Commerce’s Rookie of the Year Award. Because of his active participation with business and charitable organizations, his alma mater, Hofstra University, gave him the University’s Young Alumni Award in May of 2002. In 2005, Rob fought in the second annual Long Island Fight For Charity. Dubbed by Newsday’s AJ Carter as the “Hardest Puncher of the Night,” Rob and the Fight for Charity raised more than $80,000 for local not-for-profit organizations.
Rob is a supporter of many charities and business organizations. He is a founding board member of the Long Island Elite. He served on the boards of Big Brothers Big Sisters of Long Island and Millennium Three Partners. He is also an active member of the National Network of Accountants, Advancement for Commerce and Industry, Long Island Association, Listnet, National Conference of CPA Practitioners, the Huntington Chamber of Commerce Regional Business Partnership and Hauppauge Industrial Association. Rob is a recognized business leader on Long Island and frequently offers presentations and seminars to professional groups, business owners and students.
Rob, his wife Mary Beth, their son Nicholas and daughter Skylar live in Huntington, New York. Rob has a passion for snowboarding, motorcycle riding and sports cars.
Rob Basso
Phone: (516) 931-8400
E-Mail: rbasso@liadvantage.com